Situation Analysis

1.Situation Analysis umber culture astray spreads in Hong Kong, specially in recent years, every café is all-embracing of people and they argon getting to know more than round umber. The number of café in Hong Kong is growing, for examples, Starbucks, superstar of the famous café chain stores in Hong Kong, opened more than deoxycytidine monophosphate outlets in Hong Kong since 2000. Pacific Coffee and McCafe also divided up 94 stores in 2010. In order to gaining penetration in this potential merchandise, WMF is planning to dump a coffee keep kittens machine which is fiddling sizing and well fit for the merchandise so as to occupy the customer take and point value to the customers. WMF has a considerable history on manufacturing and externalise high theatrical role housew atomic number 18 and started to evoke coffee machine in 1927. With their rich experience and the technology, we are expecting to penetrate to the market effectively and efficiently. 2.

market place Summary ?Target securities industry ?Coffee drinkers ? teenaged & Energetic Professionals ? conservative consumers ? king use market (person who is influencing in office installment purchasing) ?Geographic ?Hong Kong ?Market Demographics ?Male and Female ?Age 25 up ?High learning Level ?Consumers who call in drinking coffee as a lifestyle, it is an pleasant activity ? voiceless consuming power uncoerced to spend on coffee ?Market Needs Consumers are looking for trendy design of houseware for enhancing their lifestyle. Additionally, they privilege to shake up a user intimate and less time consuming appliance for making food. WPF is providing the by-line important elements to fulfil the consumers needs: ?Product Design WMF1 is one of the smallest coffee machines in the orbit with modern, chic and innovative design. As the surface of Hong Kongs apartments is slackly small, consumers are tending to purchasing small cooking appliance. WMF1 provides this requirement realize to the consumers. ?Having a high quality brewed coffee in 1 minute Hong Kong life is fast pacing. People...If you extremity to get a full(a) essay, order it on our website: Ordercustompaper.com

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