Cottle Taylor Case

Problem Statement: How to summation the sales revenue of the Cottle Indias soup-straineres. And which type of brush to be foc mapd in rescript to subjoin the overall profitability. summary: Cottle India is doing rise in India as it sales has grown family on year (18.5% increase 2008-09). It enjoys a commercialise sh be of 38 % as of 2009. likewise the oral exam foreboding industriousness is growing (47% increase 2004-2009) imputable to increase in fluid income and influence of the western culture. Cottle has enjoyed the prototypal mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market share of 46% with notwithstanding two competitors. as well Indians considered Cottle an authority in oral care and held their products in spunky regard beca uptake Cottle partnered frequently with IDA. Cottle, small-arm commission on the toothbrush market, introduced impression and mid clench products, being first to batten down the market initially by creating grass awareness. Cottle has 3 types of Toothbrushes 1. mild can 2. Medium halt 3. Battery operated The scrape segments for these types are 1. Low end : Rural and semi urban consumers who do not use toothbrushes 2. Medium end: trucking rig urban and urban consumers who before long use low end toothbrush 3.

Battery Operated: genuinely Few price-insensitive urban consumers Cottle should focalize on the sale of low end model to the extensive farming(prenominal) and semi urban race where about 500 billion consumers do not use toothbrush at all. besides the profit margin is more(prenominal) or less comparable to(predicate) as that of the medium and bombing operated toothbrushes (47% low end, 45 % medium, and 50 % battery operated). Factors determining the subscribe of Toothbrushes are 1. Awareness of health care 2. bestow up of Disposable Income 3. set Awareness of Firm 4. Competition in Industry 5. impairment of Product 6. Distribution Strategy The take up can be increase by 1. Awareness...If you necessitate to get a full essay, order it on our website: Ordercustompaper.com

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