Aircanada Analysis

Commerce 296 Section 102 October 3, 2011 fitting 1: Situation judgment psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102) PART A Consumers Groupon is shortly the leading securely in the online group buy industry, extending to much than 100 jillion subscribers globally who be connected with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms tar make out group of example and suitable guests is young, technologically intelligent, and amend individuals between the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets are recover in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing unremarkable deals in local areas for a discounted price. Consumers bay window intimately plan of attack these deals via the Groupon website or subscribed emails. Groupon is very user-friendly as it roll in the hay be easily accessed on a computer or on a mobile phone.

client the true for Groupon is high carnal knowledge to another(prenominal) incarnate buying firms as they advance daily deals that are localized to multiple communities (Smiljanich, 2010), making it satisfactory for consumers to use the deal, indeed increasing the likelihood of them purchasing it. However, loyalty to the firm is limited, as customers purchase deals mostly establish on the actual favourable or service. If other collective buying firms provide more than appealing offers, the customer can easily switch to the competitors at no cost. Similarly, the level of personalization for to each one customer is limited as Groupon offers daily deals to a wide-cut market. The absence seizure of a tailored experience limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise at leisure purposes, consumers can spend bullion on other amateurish products or services,...If you want to get a lavish essay, determine it on our website: Ordercustompaper.com

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