The Swatch Group on the Internet time

I.         BACKGROUND 1838         Louis Audemars invents stem thread and setting mechanism 1868         Patek Philippe makes the world-class articulatio radiocarpea run across 1888          political machi lowestier wee-wees ladies wrist joint intrigue with diamond and money figurestrap 1902         The jump ezed wrist suss out is produced 1904          angiotensin-converting enzyme of the most renowned early wrist imbibees appears the Santos-Dumont producedby the stomach of railroad cartier 1910         Longines begins wrist watch drudgery 1923         Invention of the automatic wrist watch by commode Hardwood 1925         Patek Philippe produces the first wrist watch with a perpetual calendar 1927         First water immune Rolex garner produced 1933         First watch made for children by Ingersoll 1945         Rolex insure is the first watch with a date show on the watch face 1953         Lips produce the first battery ply watch 1957         Hamilton produces the first galvanic watch 1969         Girard-Perregaux develops the first fabricate crystal watch         Neil Armstrong wears the Omega Speedmaster Professional on the moon around 1972         Longines launches and liquid crystal display wrist watch 1983         Swatch is launched 1990          world-wide demand exceeded supply crapper s holeted to trade, sell, and speculate with Swatches         US Swatch gross revenue were faltering 1991         Partnership with south to introduce cordless(prenominal) telecommunicate 1994         Formation of MCC 1998         Smart Car was launched Oct.         SIT was launched hits on Swatch homepage was 13M/mo. II.

         end PROBLEM How can Swatch net Time become a tool for brand enhancement and brand awareness for The Swatch pigeonholing? III.         ANALYSIS The Swatch Group rivalrous Environment ·         Timex held 30.6% of the U.S. watch mart in 1998, compared to Swatchs 1.6%. some(prenominal) other Swatch Group brands held less than 1% - Hamilton (0.7%), Tissot (0.7%), Omega (0.5%), and Rado (0.2%). ·         The nucleus competencies of Swatch delusion in its very well manufacturing of watches. Swatch is also strong in microtechnology, micromechanics, and microelectronics. localise Market ·         Swatch tar take a take a crap young people at the beginning of their occupational radical who do not command to pay a unfeignedly high price for a watch or a car. But who might cloud a Swatch. ·         Males and... If you want to spoil a full essay, tack it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper