Case Nivea

1) The management decision problem of Nivea in U.S. commercialise is that the work is not as strong as it is in otherwise parts of the world. 2) The marketing seek problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and more or less dynamic market in the world. 3) A descriptive research design should be adopted by Nivea because it need to imbibe market characteristics and function and to understand the preferences of American consumers for skin fright products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin mission products is to gain a qualitative misgiving of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic methods is the fastest method of obtaining data from large benevolent activity of respondents and also its the lowest cost for large sample. some other method that could be conducted is personal methods through in main office interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a spacious cast of products a- strongly discord b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences justly :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-consc ious :_:_:_:_:_:_:_: comfortable quick ! :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper