Pennzoil-Quaker State

Case Write-Up The difficulty of Pennzoil-Quaker State Canada (PQS) is that the Canadian consumption of swot oil has decreased since 1999. In addition, the industry growth was estimated to appoint pass within next three years. Car owners were not automatic to follow the suggestion of their dealer or service man to cast regularise their beat back oil three propagation per year. The majority of gondola car users believed that they ar able to let out the usage time of motor oil over cod to the meliorate technology of the car engines and the tint of motor oil. In short, the biggest problem of PQS is how to addition customer holding and to secure their loyalty, moreover motley their motor oil pitch frequency. Four solutions available atomic number 18 listed below: 1. one-to-one program 2. ameliorate Roadside tending and engine Warranty 3. Discontinue Roadside Assistance and Engine Warranty 4. Do nothing If I were Ree d, I would implement the matched program as the marketing strategy of PQS because this program contains 2 promotional tools that can process PQS to reach marketing objectives which atomic number 18 perseveration programs and coupons. The one-to-one program is type of continuity program. PQS may annex customer retention by launching the monitoring device card involved in the One-to-One program.

According to our textbook, continuity program can establish brand loyalty among customers and abet companies to build databases to learn which individuals are their best customers. Through the One-to-One program, cust omer retention and loyalty are belike to in! crease by providing reminder cards to customer. It reminds them to change the motor oil, meet engine condition or even do that acquire afterwards. While the One-to-One program also gives discount rate coupons to vehicle owners, it might be very effective to switchers due to their purchasing characteristics. In the text book, it mentioned switchers are very possible to be influenced because they will chose the one which seems to be the best value,...If you end to get a full essay, order it on our website: OrderCustomPaper.com

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