E- wrinkle organisation Marketing innovation of atomic number 8 and iVillage.com\nIntroduction The meshing has become increasingly popular. The outlet of earnings users is estimated to reach near 300 million by the end of 2002. (http:// www.sohu.com) With widespread bankers acceptance and low-cost entrance, it is changing the worlds economy. exploitation business opportunities in the cyberspace has grown considearned run averagebly. The impact of the cyberspace on business is akin to previous innovations that transformed not only bingle business sector but every business sector.(Jaworski and Rayport, 2001) These significant changes in the environment require unused approaches to think about business strategies.\n\nThe mesh greatly impacts on the media industry in pertly-fangled years. In the wake of Internet environment, traditional media argon sack through a shakedown. The Internet can combine every the functions of traditional media such as bare-assedspaper, ma gazine, radio and tv, as strong as offer new functions of e-commerce, distribution and interactivity. There are strong grounds for accept that contemporary media are undergoing curiously dramatic technologically dictated change, ...... This will be an era characterized by media interactivity, dooribility and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of competition have changed in the new economy. Therefore, it is necessary to search the business strategies of media companies on the Internet. In this essay, iVillage.com and oxygen.com are chosen to psychoanalyse their e-strategies from a customers point of view.\n\nBackgrounds of iVillage and Oxygen iVillage Inc., established in 1995, is recognise as a leading(a) women media company and the number one source for womens information online. iVillage.com is unionized into grungeed communities across triple topics of high importance to women and offers interactional services, peer sup port, content and online access to experts and tailored shopping opportunities. mental ability areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, topographic point & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an integrated media brand that combines the best qualities of cable television and the Internet to serve women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour cable network, available in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) Tar consider commercialise: Women Both iVillage.com and Oxygen.com focus on a specific recessional market - women aged 25 to 49. According to the Womens...If you want to get a full essay, battle array it on our website:
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