Mobile Advertising : A New Communication Media :: Mobile Phones Cell Phones Technology

Mobile Advertising A New communicating MediaMobile marketing is becoming the most productive and cost characterful long suit for paying a highly desirable demographic. It purposes be numerous meditateing, building up customer loyalty and of course selling. The mobile skirt is a good tool to exchange discipline with customers with several medium Small Message Service (SMS), Mini Message Service (MMS), scene MMS or internet. Today, it is also possible to pay with your mobile phone and roughly people think that mobile-phones depart replace credit-cards or loyalty-cards in a next future.The mobile marketing is born thanks to a bulky development of high-technologies, which allow to have high-performances cell-phones. It is particularly targeted on young people, who use cell phones of the new generation. The market on mobile marketing should reach 150 millions of dollars in 2006 (three times more comparing to 2005). The market will grow very quickly to reach 1 billion of dol lars in 2009. Companies such as AvantGO were born, just in order to provide operate in terms of Mobile Marketing Advertising and Campaigns. Services provided accommodate a huge database and mobile research surveys. Some major companies trust in AvantGo to build their mobile website American Airlines or Rolling match for instance. Building up customers loyalty it is common acknowledged that it costs about five times less to build up loyalty with a customer than to find another one. That is why companies have to focus on existing customers. And because they often have a databases with a lot of information about their customers (including mobile phone numbers), bareing SMS or MMS is an easy style to reach customers. And when effective, this type of campaign can contribute to significant spot awareness and loyalty, especially for a young demographic. Today most intriguing marketers try to associate a specialist ringtone or wallpaper with their brand. They are convinced that i t could spread awareness of their own brand.Canvassing the method to canvass people with mobile marketing is not difficult. Companies have to buy a cell-phone database or to constitute it by their own, corresponding to their respective targets and then to send a message and/or pictures. They can ad an internet website, a call-centre number.Selling in Japan and South-Korea it is already possible to pay miniature bills like restaurants, cinema seats or public transports with mobile phones. The fancy is being tested in the USA now.