Astro Monopoly Essay

Watching television has function a basic necessity among the people from all walks of life in todays affluent society. In globalize era by today, the amount of air television provider has increase vigorously in the world. But Astro is still the one and only major planet television provider availcapable in our surface area, Malaysia. (Wikipedia)The definition of Astro is an acronym for All-Asian Satellite Television and Radio Operator. Astro is Malaysias leading integrated cross-media group with operations in 4 gravestone businesses Pay TV, Radio, Content and Digital. It also transmits digital satellite television and wireless to household in Malaysia and Brunei.(Astro)They launched in 1996, and today they have 50% sagacity of TV homes in Malaysia, making it a key pay TV operator in S awayheast Asia. Astro has also appreciated customer arousal and feedback and they can continuously strive to provide quality suffice and products to customers. (Astro)The mints Choice, Astro was also awarded the Brand of the Year award at Malaysias Putra Brand Awards 2012. This award is in recognition of Astros efforts to exemplify innovation, quality, and unfluctuating corporate social responsibilities. Now Astro has nearly increased in a base of 3.1 million. Therefore, it is fairly obvious that viewer in our country has no chance to choose the other satellite television provider.(Lim)What is the reason that makes Astro able to monopolize Malaysians satellite television industry? This is out-of-pocket to the reason that they are the only company that get the permission and endorse to broadcast by the government of Malaysia. To further illustrate this point, they have the ability to set the price of their service because they are the price maker in the industry. As they are the price maker, sometimes the customers are not quenched about the high price they set with the limited choice of parcel to choose from. In some package that subscribers purchased, there are for ever and a day some channels that they are not interested in save are made to pay for it.(Times)According to the recent article published in New Straits Times in 2011 in George Town, The Consumers Association of Penang has questioned the monopoly enjoyed by Astro and takes the government to explain why the pay television operator had been minded(p) an exclusive licence for 20 years. (Times)CAP president S.M. Mohamed Idris said the monopoly enjoyed by Astro had snuffed out the chances of other satellite channel operators from infixing the market and providing better service to consumers. He said in other countries, viewers had several operators offering programmes at lower rates than Astro. He also said the gang of channels in the family package offered by Astro was too rigid and fewer channels were likely to be of interest to any particular human ecology of society.He said the government should encourage raw pay-TV operators and allow TV accessories to be sold in the free ma rket like in other countries. Meanwhile, in an immediate response, an Astro public relations department vox said the company would refer CAPs concern to its guidance for further deliberation. (Lim) (Astro)Another point that related to Astros monopoly is the barriers to entry. It is very hard to blocking Astros monopoly in the satellite television industry. Many new firms fall in to enter the industry as the investment is too high for them. The new firm would need to pay for their own satellite which costly for them. steady if there is a firm that has sufficient capital for their investment, they still failed to enter the industry due to the directive of government.As a conclusion, Astro is still remain customers top choice nowadays. It is because no other satellite television provider can succor Astro. The people around the country have also accepted Astro as part and parcel in their lives. For my experience with Astro, my family have subscribed to Astro since I am six. Astro brought many profit that as I can watch many variety of ground and it also help to reduce my boredom. But now, we are using Astro B.yond PVR. It is at ease as it is a personal video recorder. We can record the videos that we want to watch while we are away. However, Astro have satisfied customers needs and wants to prolong the lifespan of the company. It is very difficult to stop Astros monopoly in the satellite television industry as it is the only satellite television in our country and no other firms can substitute it so far.