Logical Fallacies Essay Example | Topics and Well Written Essays - 500 words - 2

Logical Fallacies - Essay Example Furthermore, the expression â€Å"Ultraboost† falsely implies that the shoe automates individuals to run yet we know that people use energy to move. Therefore, the advertisement gives false and unachievable hope. The third ad is from Nike’s website but still, targets sports people. Nike air zoom structure 19 claims that it is so fast with not shaking hence increasing stability. Fundamentality, the message aims at convincing sports persons that the shoe provides suitable cushioning, which enhances stability during sports activities. However, the stability it claims to offer is in not clear. For instance, can it be stable against fire or severe knocking of stone? Furthermore, the expression â€Å"so fast† refers to something in motion. The audience cannot explicitly understand what â€Å"so quickly.† is, some may interpret it that the shoe possesses the locomotive power that makes wearers run while using them. In conclusion, the three advertisements aim to convince sports individuals to use their shoe brands. Both Nike and Adidas present the products on the basis that they facilitate locomotion, especially running and stability aspects of sports. However, the messages contain errors that might cause misinterpretation. In other words, target audience might buy the products for the wrong reason if they do not think through the advertisement statements well. In brief, the message spread across portrays the audience as individuals who run, use a lot of energy, and require stability as well.